Scottsdale 2007 Auction Highlights

Attendance Highlights:

  • Attendance: over 250,000

Television Highlights:

  • Television Coverage: 40 hours of live coverage on SPEED

Website Highlights:

  • Approximately – Monday: 11.7 million hits, Tuesday: 19 million , Wednesday: 23 million
  • Thursday: 23.1 million , Friday: 24.7 million , Saturday: 26 million
  • Online registered bidders: 55 bidders for a total of 15 cars sold with sales of $945,840
  • Amount of data transferred: 600 gigs – equivalent to 718 DVDs / 4,943 CDs worth of information

Sales Highlights:

    • Total Sales: nearly $112,000,000
    • Total Number of Vehicles Sold: 1,271, including auction showroom sales (1,240 went over auction block)
    • Sales Ratio : 100%
    • Top 6 Selling cars:
      • 1966 Shelby Cobra 427 “Carroll Shelby’s Personal Supersnake”: $5,500,000
      • 1954 Dodge Firearrow II Convertible Concept Car: $1,100,000
      • 1954 Dodge Firearrow IV Convertible Concept Car: $1,100,000
      • 1993 Hummer H1 “CNN’s Warrior One”: $1,000,000
      • 1966 Shelby Cobra 427: $935,000
      • 1969 Chevrolet Camaro: $880,000

 

Bidders Highlights:

  • Average Credit Limit per Bidder: up 8%
  • Bidders were from all 50 States and 14 Countries (Algeria, Belgium, British West Indies, Canada, England, Germany, Malta, Netherlands, Norway, Puerto Rico, Switzerland, USA, Uganda, United Kingdom)
  • Total Number of Female Bidders: up 100%

Media Highlights:

  • Total Media Outlets Credentialed: 256
  • Total Freelance Journalists/Photographers Credentialed: 11
  • Total Credentials Issued: 725
  • Media Outlets were represented by 28 States & 11 Countries (Brazil, Canada, Denmark, France, Germany, Italy, Japan, Netherlands, South Africa, United Kingdom, USA)

Sponsors:

More than 65 sponsors gathered at the event, all ranging from lifestyle to automotive.

Vendors and Exhibitors:

More than 300 commercial vendors and exhibitors displayed at the event. These vendors and exhibitors sell everything from the very best automotive art and sculpture to Automobilia, motor homes, real estate, car care products and general merchandise including jewelry, collectables, electronics and apparel. These vendors and exhibitors sales account for a significant portion of the economic impact.