Barrett-Jackson Gears Up For Its 3rd Annual Cruise-in At Gaudin Ford In Las Vegas

  • First 100 registered vehicles receive 2 tickets to the 3rd Annual Barrett-Jackson Las Vegas Auction
  • Barrett-Jackson officials to present three “Barrett-Jackson Choice Awards”
  • Donations and proceeds to benefit Keep Memory Alive

LAS VEGAS – August 6, 2010 – The Barrett-Jackson Auction Company is now accepting entries from Las Vegas-area automotive enthusiasts for the 3rd Annual Las Vegas Barrett-Jackson Cruise-In on Saturday, Sept. 18, from 10 a.m. to 2 p.m. PST at Gaudin Ford. The Cruise-In will officially kick off Barrett-Jackson Week in Las Vegas, which includes a Road Rally, fashion shows, ride-n-drives, vendors and many amazing collector vehicles. Admission to the Cruise-In is free and all makes and models of vehicles are invited to be a part of the excitement.

“After two years of exceeding our entry limit of 100 cars, we’re excited to see the growth and excitement that this year’s Cruise-In will bring,” said Steve Davis, president of Barrett-Jackson. “Of course, our success each year hasn’t come without the generous support from the community, which includes the local car clubs and enthusiasts as well as partners like Gaudin Ford and Keep Memory Alive. The Cruise-In has become one of our favorite events associated with Barrett-Jackson Week. Each year it becomes more difficult to choose only three of our favorite rides for the Barrett-Jackson Choice Awards.”

The first 100 registered vehicles will receive two free tickets to the 3rd Annual Barrett-Jackson Las Vegas Auction at Mandalay Bay Resort and Casino Sept. 23 – 25, 2010. Hot dogs, hamburgers and additional refreshments will be on sale during the Cruise-In to benefit Keep Memory Alive, a Las Vegas based organization dedicated to the treatment and cure of people suffering from neurocognitive disorders. A “split-the-pot” raffle will also be held to support the charity.

Barrett-Jackson president, Steve Davis and vice president of consignment, Gary Bennett, will present the coveted “Barrett-Jackson Choice Award” to three Cruise-In entries, along with the “Barrett-Jackson Participant’s Choice Award,” which is selected by those with vehicles in the show.

The Barrett-Jackson team will be on-site to greet enthusiasts, judge entries, present the three “Barrett-Jackson Choice Awards,” and hand out posters and other give-away items. Barrett-Jackson discounted auction tickets and merchandise will also be available for purchase. Entertainment includes a live-radio remote, music, food and a thrilling line-up of incredible vehicles. Gaudin Ford is located at 2121 E. Sahara Avenue in Las Vegas. To enter a vehicle in the 3rd Annual Barrett-Jackson Collector Car Cruise-In, contact Laurel Trimbath at 702.731.2121 or laurel@gaudinford.com.

About The Barrett-Jackson Auction Company

The Barrett-Jackson Auction Company was established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces the “World’s Greatest Collector Car Auctions™” in Scottsdale, Palm Beach, Fla., Las Vegas, and Orange County, Cali. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit www.barrett-jackson.com or call (480) 421-6694.

Media Contact

Automotive media contact: Jennifer Pullen, TPRM, 214.520.3430 Ext. 307, jpullen@tprm-usa.com
Local media contact: Kelly Reeves, KLR, 949-509-1888, kelly@klrcommunications.com
LVCVA media contact: Aurrice Duke, R&R Partners, Inc. (702) 349-0502, Aurrice.duke@rrpartners.com