Barrett-Jackson Announces More Than $92 Million In Sales And Over 270,000 In Attendance At The 41st Annual Scottsdale Auction

The World’s Greatest Collector Car Auctions™ Company Breaks a Number of World Records In Front of an Energized Crowd of Hundreds of Thousands

Scottsdale, Ariz. –Jan. 23, 2012Barrett-Jackson Auction Company, The World’s Greatest Collector Car Auctions, announced today that it generated more than $92 million in gross sales of rare, high-end collectible vehicles, exotics, customs, classics, hot rods and resto-mods during its 41st  annual Arizona auction at West World of Scottsdale, Jan 15-22, 2012.

Additionally, a record number of ecstatic attendees including buyers, consignors and enthusiasts totaling more than 270,000 were on hand to partake in the excitement.  This represents a 32 percent increase in sales and a 16 percent increase in attendance versus 2011.

An astonishing 1948 Tucker Torpedo (Lot #5008) from the Ron Pratte Collection, one of only 51 ever made, was the top selling vehicle, garnering $2.915 million; a world record for the sale of a Tucker. Following the Tucker in top sales was an ethereal 1947 Bentley Mark VI Coachworks by Franay (Lot #5005) with a sale price of $2.75 million.  Rounding out the top three was a breathtaking 1954 Mercedes-Benz 300SL Gullwing with only 4,159 original miles—the lowest mileage model known to exist.  This exceptional Mercedes also represents a world-record for the highest-selling price for a steel-bodied 300SL Gullwing model.   All three vehicles sold on Saturday, Jan. 21 and were part of the new Barrett-Jackson Salon Offering Collection, a selection of ultra-rare and highly-sought classic cars.

Additional sales records and milestones include:

  • An extraordinary selection of timed-lot vehicles called the 5000 series on Saturday, Jan. 21, which comprised The Salon Offering Collection and a number of other highly-sought classics, totaling 31 collector cars.
  • More than $5.8 million raised for local and national charities through the sale of 22 vehicles, including generous proceeds from sales and donations for the Barrett-Jackson sponsored ChildHelp Charity to benefit victims of child abuse and neglect.
    • New registered bidders comprised more than 50 percent of total bidders.
    • Nearly half of the Consigners were also new.
    • A surge in pickup trucks consignments and sales: More than 150 pickups were auctioned, accounting for more than 10 percent of sales.  One example is an amazing 1948 Chevrolet Coe (Lot # 430.2), fresh off a two-year full restoration, which sold for a world-record breaking $97,900.
    • The first-ever DIY lifestyle exhibit that featured a how-to on getting your car on the auction block.
    • A first-ever mobile social media boutique for grassroots outreach from guests of Barrett-Jackson.
    • Strong celebrity involvement that included Bret Michaels, Jay Leno, Alice Cooper, Nancy Grace, Kathie Lee Gifford, Jordin Sparks and more.
    • A 99.69 percent sell-through rate for the entire week.

“The excitement over the high-end classics in the 5000 series and the Salon Offering Collection this year is beyond words,” said Craig Jackson, Chairman and CEO, Barrett-Jackson. “The record crowds were the most enthusiastic I have seen them in years.  I’m humbled to say that we had a record number of cars cross the block and were able to revisit our roots by offering some of the purest classics and concepts on the market with extraordinary results. Additionally, we still maintained our ‘something for everyone’ philosophy by providing the largest selection of vintage cars and trucks in our 41-year history.”

Consignments are now available for the upcoming Barrett-Jackson Palm Beach, Orange County and Las Vegas 2012 Auctions.  For more information, please visit

About Barrett-Jackson Auction Company

Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces the “World’s Greatest Collector Car Events™” in Scottsdale, Palm Beach, Fla., Las Vegas and Orange County, Calif. For more information about Barrett-Jackson, visit or call (480) 421-6694.

Each description contained herein is provided by the consignor for the purpose of describing the item offered for sale. The accuracy of a description is the responsibility of the consignor and Barrett-Jackson is not responsible for any errors contained in a description or for the failure of a consignor to produce any item for sale. Please conduct your own inspection before making a purchase and refer to the Barrett- Jackson website for complete terms and conditions of sale.

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