Barrett-Jackson Announces More Than $24 Million in Sales and 60,000 in Attendance at the 4th Annual Las Vegas Auction

LAS VEGAS, NV. –September 28, 2011Barrett-Jackson Auction Company, The World’s Greatest Collector Car Auctions™, announced today more than $24 million in gross sales of Exotics, Customs, Classics, Hot Rods, Resto-Mods and original collector vehicles was generated during its 4th annual Las Vegas auction at the Mandalay Bay Resort and Casino September 22-24, 2011.

The 1964 Ford Fairlane 500 (Lot #6400) was the top selling vehicle, garnering $700,000 on Saturday night.  Following the Fairlane in top sales was the first 2012 Camaro ZL1 (Lot #674.3) offered to the public, with a sale price of $250,000.  Rounding out the top selling vehicles:

“Results from the Las Vegas auction demonstrate that the collector car market is incredibly strong within all segments of the hobby, despite an uncertain global economic climate,” said Craig Jackson, chairman and CEO, Barrett-Jackson.  “In addition to the impressive sales numbers, Barrett-Jackson continues to lead as the collector car auction for all audiences with compelling charitable moments, celebrity appearances and activities for everyone — all under the neon glow of the Las Vegas Strip at the beautiful Mandalay Bay Resort and Casino.”

The 2011 three-day automotive lifestyle event recorded several significant milestones including:

  • 580 vehicles sold in three days, a record for Las Vegas
  • 97% sell-through rate, the highest since Barrett-Jackson reinstituted a hybrid auction model with both reserve and no reserve consignment options
  • 60,000 in attendance, the highest numbers for a Las Vegas auction
  • 25% increase in Barrett-Jackson licensed merchandise sales from 2010
  • 16% increase in ticket sales from 2010

Barrett-Jackson drew many celebrities throughout the event including Actor Josh Duhamel, Actor Tom Arnold, cast members of the hit cable television show “Pawn Stars,” Comedian Rich Little, Magician Criss Angel and legendary MMA Champion Randy Couture.

The members of “Pawn Stars” attended the auction in support of a 1915 Ford Model T Custom Woody Sedan that hit the auction block fresh from an episode of the top-rated cable program.  World renowned magician Criss Angel also watched as his custom collection of vehicles disappeared from the auction block. During the Las Vegas auction, Barrett-Jackson helped raise nearly $1,400,000 for local and national charitable organizations.  Barrett-Jackson waives all fees and commissions on charity vehicles, encouraging auction participants to maximize their bids. The $700,000, 1964 Ford Fairlane, owned by Barrett-Jackson President Steve Davis was the top performing charity car that included a moving tribute to members of the armed forces live on SPEED.  All proceeds were donated to the Armed Forces Foundation.  Josh Duhamel came to Barrett-Jackson supporting the sale of a 2006 Shelby Cobra Re-Creation Roadster signed by Duhamel along with the members of the Black Eyed Peas and donated by Barrett-Jackson.  The charity sale raised $100,000 for the Minot Area Community Foundation Recovery Fund.

“The 2011 Las Vegas auction brought our 40th anniversary to close as 60,000 fans witnessed a very diverse offering of vehicles and a demonstration of charitable moments that are a cornerstone of Barrett-Jackson,” said Steve Davis, president, Barrett-Jackson. “The outpouring of goodwill that we experienced is very gratifying and the sale of my 1964 Ford Fairlane 500 is a moment that I will always remember. We thank the Las Vegas community for making us feel so welcome over the past four years and look forward to returning next year for another successful event.”

In addition to the Armed Forces Foundation and the Community Foundation Recovery Fund, other charities involved in this year’s auction included the Arkansas Children’s Hospital Austin Hatcher Foundation, Darrell Gwynn Foundation and YMCA of Southern Nevada.

Consignments are now available for the  41st Annual Barrett-Jackson Collector Car Auction on January 16 – 22, 2012 in Scottsdale, AZ.  For more information, please visit Please visit or call (480) 663-6255 for additional event information.

About The Barrett-Jackson Auction Company

Celebrating its 40th anniversary in 2011, Barrett-Jackson Auction Company specializes in providing products and services to collector car owners, astute collectors and automotive enthusiasts worldwide. Named one of the top 100 “World’s Most Ethical Companies” by Ethisphere Magazine in 2010, Barrett-Jackson produces “The World’s Greatest Collector Car Auctions™” in Scottsdale, Palm Beach, Fla., Orange County, Calif. and Las Vegas.  Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings.  Established in 1971, Barrett-Jackson is headquartered in Scottsdale, Ariz.  For more information about Barrett-Jackson, visit or call (480) 421-6694.

Each description contained herein is provided by the consignor for the purpose of describing the item offered for sale.  The accuracy of a description is the responsibility of the consignor and Barrett-Jackson is not responsible for any errors contained in a description or for the failure of a consignor to produce any item for sale. Please conduct your own inspection before making a purchase and refer to the Barrett- Jackson website for complete terms and conditions of sale.