Speed™ Extends Long-Running Relationship With Barrett-Jackson Collector Car Auctions
40 HOURS OF LIVE COVERAGE FROM 40TH ANNUAL SCOTTSDALE AUCTION KICKS OFF NEW DEAL
On the eve of the 40th Annual Barrett-Jackson Scottsdale Collector Car Auction, SPEED and Barrett-Jackson Auction Company have agreed on a new deal, extending their long-running broadcast partnership through 2014.
“The Barrett-Jackson Collector Car Auctions are cornerstones of SPEED’s automotive enthusiast programming,” said SPEED President Hunter Nickell. “Craig Jackson and his team continue to be tremendous partners, and this new deal is the direct result of a truly collaborative effort to find the best ways to deliver these larger-than-life events to our viewers.”
SPEED began broadcasting Barrett-Jackson Collector Car Auctions with five hours of live coverage from Scottsdale, Ariz., in 1997; just one year after the network went on the air. In 2011, SPEED will deliver more than 100 hours of live coverage from Barrett-Jackson events in Scottsdale, West Palm Beach, Fla., Las Vegas and Orange County, California, beginning with 40 hours from this year’s 40th Anniversary event in Scottsdale on Jan. 18-23.
“For more than 13 years, we’ve collaborated with SPEED to bring the excitement and energy of the auction block to fans’ living rooms across the country,” explained Craig Jackson, chairman/CEO of Barrett-Jackson. “Not only were we the first collector car auction to be aired live on a TV network, together we introduced innovative experiences to viewers, such as the timed lot numbers. We look forward to many more years of success with our friends at SPEED.”
“When we established our relationship with SPEED, car collecting was very different,” added Steve Davis, president of Barrett-Jackson. “Through our national broadcasts, we’ve been able to bring millions more people into the hobby. SPEED and Barrett-Jackson have fundamentally changed car collecting by making it a mainstream hobby.”
Barrett-Jackson Collector Car Auction
2011 Scottsdale (Ariz.) Coverage Schedule
(All Times Eastern; Schedule Subject To Change)
Tuesday, Jan. 18
Barrett-Jackson Collector Car Event 7 – Midnight (Live)
Wednesday, Jan. 19
Barrett-Jackson Collector Car Event 7 – Midnight (Live)
Thursday, Jan. 20
Barrett-Jackson Collector Car Event 7 – Midnight (Live)
Friday, Jan. 21
Barrett-Jackson Collector Car Event 2 p.m. – Midnight (Live)
Saturday, Jan. 22
Barrett-Jackson Collector Car Event 2 p.m. – 1 a.m. (Live)
Sunday, Jan. 23
Barrett-Jackson Collector Car Event 2– 6 p.m. (Live)
The popular interactive game, “Barrett-Jackson Fantasy Bid,” also will continue in 2011. Launched in 2005, SPEED Fantasy Bid () recorded 50,000 bids in its inaugural year. In 2010, almost 700,000 Web and wireless SMS text bids were cast in conjunction with the season-opening January auction in Scottsdale.
About the Barrett-Jackson Auction Company
Celebrating its 40th anniversary in 2011, Barrett-Jackson Auction Company specializes in providing products and services to collector car owners, astute collectors and automotive enthusiasts worldwide. Named one of the top 100 “World’s Most Ethical Companies” by Ethisphere Magazine in 2010, Barrett-Jackson produces “The World’s Greatest Collector Car Auctions™” in Scottsdale, Palm Beach, Fla., Orange County, Calif. and Las Vegas. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. Established in 1971, Barrett-Jackson is headquartered in Scottsdale, Ariz. For more information about Barrett-Jackson, visit www.barrett-jackson.com or call (480) 421-6694.
About SPEED™
SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in more than 82 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEED.com, the online motor sports authority.
About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching over 20 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.
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